ABOUT ME

WHO AM I?

This blurb used to be packed with buzzwords I know recruiters kind of dig, but guess what? After some world travel and redefining my goals, I decided to save you the trouble… Maybe working in silos with brand strategists and creative directors back in California rubbed off on me in some horrifying ways? Ah, well. Like those cheesy motivational posters in our ‘90s school hallways used to say: It’s about the destination, not the journey. Or …was it the other way around?

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EXPERT IN

A swiss-army knife at your disposal

COPYWRITING

90%

DESIGN

70%

SEO

80%

SPRINKLR & SPROUT

75%

CONTENTFUL & WORDPRESS

80%

ADOBE CREATIVE SUITE

70%

RESEARCH & REPORTING

90%

EDUCATION

2020-2021

SANTA MONICA COLLEGE

BROADCASTING, CREATIVE WRITING

After guest appearances on podcasts and FiteTV, I enrolled in several courses taught by elite instructors from the broadcasting field

2010-2012

TEXAS STATE UNIVERSITY

B.S. SOCIOLOGY, JOURNALISM

I spent many years in Austin and the Texas Hill Country, reading famous literary works and balancing university while finding my footing as a freelancer

2008-2010

AUSTIN COMMUNITY COLLEGE

A.A. JOURNALISM

While working on a tree farm on a sweaty Summer day, I had an epiphany that Writing was my calling. Either that, or it was a heat stroke

EXPERIENCE

2018-2023

AGENCIES + STARTUPS

CONTENT STRATEGIST

Brand pillars, SEO and keyword optimization are just the nuts and bolts. I’m a copy-first guy who believes Content Is King and empowering people with creative information. It’s not just an art but a science — measuring the effectiveness of the content, the quality and volume. Frequently assessing client marketing standards, legal & compliance standards, audience engagement & growth standards. From a culture perspective, thinking about inclusive content and keeping the audience central to all creative. Clients: R/GA, Fair app, Clutter, Innocean (Hyundai Genesis), Pelican products, Nexon America

2014 - 2018

FREELANCE

EDITOR & WRITER

Working in journalism was a great ride! My byline is featured in 155+ newspapers & magazines covering national politics, sports, culture, and technology. Performed extensive research and analysis and developed sources while conducting dozens of interviews. Worked with PR teams, influencers and social media managers while publishing to audiences ranging from a few hundred to 1+ million.

2013

TEXAS CAPITOL

CAMPAIGN & LEGISLATIVE STAFFER

For 11 months, I worked in state politics as a legislative hand for a Texas House of Representatives member – and as a campaign manager for a State Board of Education candidate. Wow, that really happened.

2009-2012

FREELANCE

REPORTER

I was paid peanuts, but it was super cool working as a music journalist in Austin to start my career. Actually, my first byline was published in a punk rock + bicycling magazine. I also worked the high school & college sports beat at The San Marcos Daily Record – and help launch Central Track, working both as sportswriter and music journalist.

RGA Logo
Genesis Logo
PlayVS Logopng
Clutter Logo
UCLA Logo
fairapp
Gannett Logo

THE LATEST

Japan Life and MP Acquired! What’s Next?

After four years, my side hustle turned small business turned globally recognized brand, Monthly Puroresu, has been acquired – freeing me up to pursue other interests. And, boy have I […]

Thom Fain, Japanese Wrestling Commentator Demo Reel

Throughout an incredibly busy 2023, one of many jobs I worked was as a wrestling commentator. I was lucky enough to be paired up with ex WWE play-by-play man Jonny […]

More print journalism? Yes. On AI and Cybersecurity this time

As if everything else I produced in 2023 weren’t enough to satisfy my endless curiosity, I followed updates in the AI space rabidly, with surefire social ramifications set to come […]

MP #12, Massive Brand Update, Commentary + Video Game Copywriting!

Producing MP Issue #12, our thirteenth print edition, was an extremely challenging period for me and the team over at Monthly Puroresu. We lost some longstanding team members, and I […]

Color Commentary Debut & Another Trip to Tokyo

In addition to publishing Monthly Puroresu Issue #11 (ft. queen of joshi wrestlers KAIRI on the cover and an exclusive interview with WWE hall of famer Madusa), I flew back to […]

First trip to Tokyo & FiteTV on-air personality

As my staff at Monthly Puroresu bats around new ideas for Issue #11 to kick off our third year in print, I had the amazing opportunity in mid-January to work […]

Monthly Puroresu Issues #9 & 10 – Wooo

Konbawa! As I cap off 2022 – making travel arrangements, to meet with President Takami Ohbari after he offered a personal invitation to visit New Japan Pro-Wrestling in Tokyo – […]

Monthly Puroresu Issue #8

Celebrating two full years! Halfway through 2022 and the magazine + media brand I founded, Monthly Puroresu, has experienced a ton of growth. One of the top promotions in Japan, […]

WHAT I DO

CONTENT STRATEGY

Establishing Brand pillars, Channel strategies; Mapping out concepts; marrying SEO with UX. Writing great sentences, Building systems and documentation to improve internal processes. Terminology, Voice & tone and Social strategy.

COPYWRITING

Balancing creative writing, clarity, and brevity. Using words to help guide users and readers; Ideating with creative directors; Writing and editing pristine marketing copy with strong CTAs.

SOCIAL MEDIA

Develop, implement and manage social media strategy. Define KPIs and implement reporting. Manage and oversee social media content. Create custom dashboards with Sprinklr, Sprout to produce sentiment analyses and customer engagement channels.

EDITORIAL DESIGN

Utilize a unique eye for design on the layout and visual aesthetics of publications. Create custom aesthetics; Partner with creative directors & illustrators to bank assets for use in Affinity Publisher, Book Wright or Adobe InDesign.

JOURNALISM

Provide editorial direction; Roll up sleeves and write longform. Pitch captivating story ideas to stakeholders. Develop sources with PR stakeholders and subject matter experts. Review, Edit work. Prepare creative, concise and clean articles. Record notes, interviews, and audio transcriptions.

INFORMATION ARCHITECTURE

Creation of site maps, hierarchies, categorizations, navigation. Organize, structure and label content to produce the most future-proof user journey for applications and websites.

AWESOME WORKS

1k
BYLINES
7
BRANDS GROWN
20k
CUPS OF COFFEE
45
DIRECT REPORTS

CONTACT ADDRESS

SANTA MONICA, CA

thom@monthlypuroresu.com

+1 469.955.7354