A big component of content strategy is measuring the effectiveness of content to help drive executive decision making. Along with our Sprinklr consultant, I custom configured the platform to help Innocean do just that.
After assisting with the 2020 Super Bowl campaign and helping with the activation of our Genesis Invitational experiential campaign (alongside our creative director and copywriter), I produced a sentiment analysis report. This is a shortened and edited version of the content I published and the flash report.