At Fair, a hypergrowth fintech startup, I grew from copywriter in its early days to content strategist later in the company’s short (but dramatic) history.

Throughout my role I crafted and oversaw the narrative that not only showcased our innovative tech solutions, but also aligned with our brand’s vision to captivate, engage, and expand our audience across all digital touchpoints.

Innocean provided me a freelance opportunity after the mass layoff claiming 40% of Fair’s workforce. I was hired to work with their copywriters & community managers to help execute their Super Bowl 2020 campaign on social media. I also produced content during an experiential campaign at the Genesis Invitational.

Their brand strategist tapped me to rewrite a social tone & voice playbook, a document that may still be in use today.

After working with R/GA on the client side with Fair app, I was hired in-house to help with a rebrand of another IPG subgroup as their assistant director of content strategy. As luck would have it, we completed our work at the NYC office the same week of mandatory lockdowns during the covid-19 pandemic. All independent contractors (like me) were subsequently laid off. In the weeks that followed, I’d take the same tools and team structure to create my own brand, Monthly Puroresu.

A big component of content strategy is measuring the effectiveness of content to help drive executive decision making. Along with our Sprinklr consultant, I custom configured the platform to help Innocean do just that.

After assisting with the 2020 Super Bowl campaign and helping with the activation of our Genesis Invitational experiential campaign (alongside our creative director and copywriter), I produced a sentiment analysis report. This is a shortened and edited version of the content I published and the flash report.

Although I was only hired as a copywriter for PlayVS, the esports startup experienced strong growth during the pandemic years I contributed as a contractor.

That gave me the opportunity to put together an SEO strategy and Social strategy, while branching out into new mediums like Twitch.

Following the success of Monthly Puroresu, I was hired to create scripted and social media content, along with staged interviews, to help grow STARDOM wrestling’s international audience. I manage our relationships with Western media and project manage our Japanese to English translations and subtitles, ensuring smooth communication for our streaming efforts. I also collaborate on marketing initiatives that align with STARDOM’s goals in Japan, working to maintain brand consistency across different regions. At select PPV events, I also work as a color analyst on the English broadcast team.

It’s my responsibility to increase STARDOM’s presence within the Western wrestling world through managing earned media, organic media and marketing efforts.

Last time I created a full e-commerce web template for website owner who planning right now. In that design, I followed all the rules of UX latest design techniques. After finished, I started a dashboard design with the best experience for the adminstrator.

And finally, I finished the design.

Last time I created a full e-commerce web template for website owner who planning right now. In that design, I followed all the rules of UX latest design techniques. After finished, I started a dashboard design with the best experience for the adminstrator.

And finally, I finished the design.

Explainer stories written for syndication across GateHouse Media’s (now Gannett’s) 125 daily newspapers included content on the VP nominees, third-party candidates and an issues-related breakdown between Trump and Clinton.