Category: CONTENT STRATEGY
Fair app – Social & Content Strategy
At Fair, a hypergrowth fintech startup, I grew from copywriter in its early days to content strategist later in the company’s short (but dramatic) history. Throughout my role I crafted […]
Innocean – Social Media & Brand Strategy
Innocean provided me a freelance opportunity after the mass layoff claiming 40% of Fair’s workforce. I was hired to work with their copywriters & community managers to help execute their […]
R/GA – SEO & Content Strategy
After working with R/GA on the client side with Fair app, I was hired in-house to help with a rebrand of another IPG subgroup as their assistant director of content […]
Innocean – Measuring Content Effectiveness
A big component of content strategy is measuring the effectiveness of content to help drive executive decision making. Along with our Sprinklr consultant, I custom configured the platform to help […]
PlayVS – SEO & Content Strategy
Although I was only hired as a copywriter for PlayVS, the esports startup experienced strong growth during the pandemic years I contributed as a contractor. That gave me the opportunity […]